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Tuesday, March 22, 2005

Granola nuts

Today's Good Living mentions that Australian businesses have been sent letters by lawyers representing Sanitarium for mis-use of the word "granola". Short Black reports that apparently granola was trademarked by Sanitarium in 1921, and that the letter indicated that "businesses had 14 days to remove granola-labelled products from shelves".

Reminiscent of the community horror at the ugg boot trademark saga, the companies affected are up in arms. Kerry Caloyannidis from Whisk and Pin who make Mountain Granola is quoted as saying, "It's crazy... Donna Hay has a granola product, Sonoma has woodfired granola. It's listed in recipes, Neil Diamond even sang about it. This will have huge repercussions in the food industry. What's next?"

Perhaps it's worth noting that granola became a commercial success via Charles Post, a former Battle Creek Sanitarium patient. Didn't you ever wonder why the company was called Sanitarium? Aha... now we know...

And it was a nice sense of deja vu too to see Good Living profiling Sweet Belem and mentioning Carissa Lake's hand-decorated cupcakes. Both brought you here and here of course via yours truly. Hey it's the small things that make AG's day!
4 comments - Add some comment love

posted by Helen (AugustusGloop) on 3/22/2005 07:00:00 pm


  • At 3/22/2005 10:30 pm, Blogger Ben said…

    Aah, the wonderful world of intellectual property. And who would have thought the Seventh Day Adventists would be so zealous in pursuing their perceived rights? Might it have something to do with following a strict vegetarian diet? Could it addle the mind?

  • At 3/23/2005 4:22 am, Blogger Ms One Boobie said…

    Yes... i find it a little crazy too.. !! hhaha!!

  • At 3/23/2005 10:03 am, Anonymous Anonymous said…

    Here I was, all ready to share the fact that Sanitarium is run by the Seventh Day Adventist church, and BHR beats me to it! Gah!

  • At 3/23/2005 10:10 am, Blogger Helen (AugustusGloop) said…

    Hi BHR - As they say, the only winners are the lawyers!

    Hi MrsT - Yup. It's all nuts.

    Hi Casey - Yeah I was going to mention it, but I didn't want to be served notice for implied religious vilification :-P


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