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Monday, September 19, 2005

Ripper Sipahh

Does anyone remember wax straws? And how there was a fleeting fad of coating the insides with chocolate syrup so it would flavour your milk as you sucked?

The chocolate flavour never lasted very long (and I always ended up destroying my straw in the process) but as we all know, retro is in, and technology is rampant!

Enter the Sipahh: easily the most exciting product we saw at the Fine Food Show last week. And we weren't the only ones. This innovative flavouring straw won Best New Retail Product at the Sydney tradeshow as well.


The straws are unique in its use of tiny flavoured beads entrapped within the straw. A special filter at each end of the straw keeps the beads in but allows milk to be sucked through. The beads, which are made of tapioca starch, gradually dissolve and flavour each mouthful of milk.

Of course we had to test them out!

The straws can be used from either end and although they are designed for use with 300ml of dairy milk, one suspects you could easily use rice or soy milk with little problem.

The flavouring worked surprisingly well. There was a bit of refining of sucking action (suck too fast and you don't get much flavour) and then the whole thing descended into concentration of flavour via backwash (that wasn't me!).

There's no doubt it brings out the kid in everyone. As much as it is being pitched at encouraging kids to drink more milk (and each straw only has about 1/2 a teaspoon of sugar), I suspect a few more straws will disappear from the kitchen cupboard when the kids aren't looking.



We had a chat to the guys at the stand and apparently they're working on creating multi-flavoured straws. So a straw may start off with strawberry, turn into chocolate and end with caramel! How Willy Wonka is that!?!

The Sipahh straws are an Australian invention (we're an ingenious bunch) and is currently on trial in select outlets in the United States. The straws are due to be lauched in Australian supermarkets within the next couple of weeks with a retail price of about 50c per straw (they'll be sold in packs of seven).

The straws will come in four different flavours: banana, strawberry, caramel and chocolate.

Related GrabYourFork posts:
Fine Food Australia 2005

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posted by Helen (AugustusGloop) on 9/19/2005 11:59:00 pm


14 Comments:

  • At 9/20/2005 1:51 am, Blogger Rachael said…

    Oh wow. When I worked in product development we spent months trying to come up with something like this using chocolate milk powder and pop-rocks, which never worked, but Im glad to see someone did it!

     
  • At 9/20/2005 7:07 am, Anonymous Sue said…

    YUM! I can see this being used to odd effect...what about savoury straws?

     
  • At 9/20/2005 11:41 am, Anonymous Big BoK said…

    That's way too cool.. AG..!
    I would love to try some too.. :) I bet my brat would love it too.. !

     
  • At 9/20/2005 3:17 pm, Blogger Chubby Hubby said…

    That's awesome. I hope it comes out in the market sometime soon. And I agree with Sue. Savory straws would be great. Imagine a lobster flavored straw. Or herb straws?

     
  • At 9/20/2005 5:52 pm, Anonymous suze said…

    nooo i didnt get the straw with beads! i onli got the straw with chocolate coating the inside!!! what day did ya go?? any chance you saw the cake stall eat desserts?

     
  • At 9/20/2005 11:13 pm, Blogger Helen (AugustusGloop) said…

    Hi Rachael - But exploding chocolate milk sounds like much more fun! =)

    Hi Sue - Intriguing! I could see cordial straws too - or is that too boring?

    Hi Big BoK - Yeah they were fun to drink. For brats of all ages! lol

    Hi Chubby Hubby - Lobster milk? Mmm... You could do a chilled borscht-type soup I suppose! =)

    Hi Suze - What straw with chocolate coating? I was actually quite thorough in my visits. Er, like every day? =) I saw a number of cake stalls. Not sure to which one you're referring?

     
  • At 9/21/2005 2:20 am, Anonymous Julia said…

    This is so cool! Wonder if there's any chance of a durian-flavored straw? Hmm...might not go down so well with some folks...

     
  • At 9/22/2005 10:40 pm, Blogger Helen (AugustusGloop) said…

    Hi Julia - I'm sure it could be done! Not sure about the international market for it though =)

     
  • At 9/23/2005 3:45 pm, Blogger pinkcocoa said…

    ohh this is so cool!!! I want some pleaseee!
    I am hoping they will come up with maccha flavour and black sesame! *yum*

     
  • At 9/24/2005 12:24 am, Blogger Helen (AugustusGloop) said…

    Hi pinkcocoa - Hehe. You'll have to send a few friendly pleas to the manufacturers I guess!

     
  • At 7/27/2006 9:10 pm, Anonymous celaby said…

    is the chocolate/caramel nice? i tried the strawberry one and it was SOOOOO SWEET! yes, couldn't even finish my milk!

     
  • At 7/27/2006 11:22 pm, Blogger Helen (AugustusGloop) said…

    Hi celaby - I thought the chocolate was the best; I'm not a big fan of caramel milk.

     
  • At 3/23/2007 8:50 pm, Anonymous PixelsGold said…

    I purchased 3 boxes of these and I didn't realize untill after 3 days of headaches what was causing them. I am sensitive the the sweetner called sucralose(aka splenda) and found these to be way too sweet, they are a great concept, but I would apreciate better labeling for products containing this additive.

     
  • At 6/01/2007 3:43 pm, Anonymous Anonymous said…

    I just bought a box of these (strawberry). They're really good.

     

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