SWEETNESS The Patisserie store now open in Epping

SWEET Mallows

SWEETNESS The Patisserie opened its new retail store and kitchen in Epping today. Located just up the road from the station, it's a gorgeous site that reflects Gena's commitment to homemade sweets and baking made with heartfelt passion and love.

Whilst I haven't had a chance to see the final set-up, I did get a behind-the-scenes tour of the kitchen a few weeks ago, a totally new fit-out with brand spanking new ovens, gigantic commercial mixer (you should see the size of the whisks!), stainless steel benchtops, and a very organised pantry. The picture of excitement on Gena's face was palpable and infectious.

The store opening comes after Gena's phenomenal success at the 2009 Sydney Royal Fine Food Show Bread, Cake & Pie event. Out of nine entries submitted, SWEETNESS took home seven medals comprising:

• One Gold medal for: Dark Chocolate Shortbread (gluten-free)
• Three Silver medals for: Pecan Shortbread, Macadamia Shortbread (gluten-free), and Caramel Pecan Cheesecake
• Three Bronze medals for: Cinnamon & Chocolate Crème Biscuits, Banana Streusel Muffins and Chocolate Cheesecake.

A particularly proud achievement was the Biscuit Class event, where out of 33 entries, SWEETNESS won the only Gold medal award for its gluten-free dark chocolate shortbread.

In recognition of its medal success, SWEETNESS will be showcased amongst 20 different medal-winning products in the Woolworth's Fresh Food Dome at the 2009 Sydney Royal Easter Show. Gena will be holding tasting sessions of her famous SWEET Mallows throughout the show.

The official SWEETNESS website is in the final stages of tweaking, but should be updated soon.


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SWEETNESS The Patisserie
38 Oxford Street, Epping, Sydney
Tel: +61 (02) 9869 3800

Open Monday to Friday 9am-5pm

SWEETNESS will continue to be present at its regular markets:

Eveleigh Farmers' Market, Darlington (every Saturday, 8am-1pm)
Good Living Growers at Pyrmont (1st Saturday of every month, 7am-11am)
Epping Twilight Markets (2nd Friday of every month, 5-9pm)
Castle Hill Farmers and Fine Food Market, Castle Hill Showground (2nd Saturday of every month, 8am-1pm)
Northside Produce Market, North Sydney (3rd Saturday of every month, 8am-12pm)
Rouse Hill Farmers and Fine Food Market, Rouse Hill Market Square (4th Saturday of every month, 8am-1pm)