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Monday, July 25, 2005

It's a Big Ad

It's not like I normally push the joys of amber nectar, but this latest campaign by Carlton Draught is an endearing mix of Iron Chef melodrama with Aussie bloke larrikinism.

EDIT 11.30pm 25 JUL 05: Apparently the ad was created by by George Patterson Partners and shot in New Zealand, using 300 actors and more than 20,000 computer-generated men. The director credit to the "Academy Award-winning cinematographer" is, of course, highly likely to be Peter Jackson, who was in the Land of the Long White Cloud shooting Lord of The Rings not all that long ago.
15 comments - Add some comment love

posted by Helen (AugustusGloop) on 7/25/2005 01:30:00 pm


  • At 7/25/2005 3:40 pm, Blogger Kelly said…

    This is a fantastic and hilarious ad. A textbook example of viral marketing!

  • At 7/25/2005 4:13 pm, Blogger eat stuff said…

    hmm haven't seen the ad yet

  • At 7/25/2005 4:29 pm, Blogger deborah said…

    hehehe. I love this. I especially like it when the lead yellow man does a jumpy type prance. I am going back to watch it again, and then email the link to The Boy.

  • At 7/25/2005 4:50 pm, Blogger Veruca Salt said…

    Love Carlton Draught ads. So Funny

  • At 7/25/2005 5:35 pm, Blogger tytty said…


  • At 7/25/2005 6:49 pm, Blogger Helen (AugustusGloop) said…

    Hi Kelly - Absolutely. And it's working! lol

    Hi Clare Eats - I think, as Kelly points out, the ad is probably internet-only. Thus the unique web address and easy email-ability.

    Brilliant executed though (both the ad and the process!).

    Hi Saffron - Yeah that's my favourite bit too! lol... I watch it a couple of times a day. Still trying to work out how much is CGI.

    Hi Veruca Salt - I know. They're brilliant aren't they. Except I know a few people who think they're just silly, but that's prob because they've never watched Iron Chef before!

    Hi Tian - It's addictive isn't it. Oh well, their campaign is working. Good for them for actually having an entertaining watchable commercial!

  • At 7/26/2005 1:18 am, Blogger eat stuff said…

    I agree with the amber nnectar whole heartedly ;)

  • At 7/26/2005 1:27 pm, Blogger Cathy said…

    Hi AG - So nice to be able to enjoy things like this now that I finally have DSL! I loved it - thanks for the link!

  • At 7/26/2005 11:10 pm, Blogger Helen (AugustusGloop) said…

    Hi Clare Eats - Hehe. Cocoa nectar is pretty good too.

    Hi Cathy - Yay. Congrats! The prospect of going back to dial-up is mortifying!

  • At 7/27/2005 8:35 am, Blogger Nic said…

    I love this ad!

  • At 7/27/2005 4:02 pm, Blogger Niki said…

    Fabulous! Fabulous!!!

  • At 7/27/2005 4:24 pm, Blogger Niki said…

    Ummm....ok...so I've done something naughty. I tried to get my own version of a screen capture of the ad, but couldn't get it to work, so I've 'borrowed' yours. I really wanted to spread the word to as many readers of the Aussie blogs as possible, cos I reckon this ad's fabulous, so I've posted about it too.
    Please don't kill me.....I'll let you steal on of my photos if you like (ummm....if there's anything you vaguely desire...ummm)

  • At 7/27/2005 10:42 pm, Blogger Helen (AugustusGloop) said…

    Hi Nic - It's thoroughly entertaining isn't it? I wonder if it'll win any international advertising awards...

    Hi Niki - Hehe. No problem. It took me about four goes to get that screen capture myself!

    I'm sure the Carlton crew are deliriously happy that it's getting so much exposure.

    So don't worry about 'borrowing' the image. It's not really mine anyway!

  • At 7/28/2005 8:56 am, Blogger Jess (fushmush) said…

    There is an article in today's SMH about the ad and viral marketing.

  • At 7/28/2005 1:17 pm, Blogger Helen (AugustusGloop) said…

    Hi fushmush - It's currently the most-viewed article on the site!

    A phenomenal success. Good on 'em.

    The article is here for anyone interested.


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