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Sunday, March 05, 2006

What's the Story?

Maxims site in Chinatown now a Bread Story

Another Sydney institution passes. A walk through Chinatown last week showed the old Maxim's cake shop--on the corner of Goulburn and Sussex Street--all boarded up. Already painted on the awning and with new signs hanging are the new owners, the expanding Malaysian franchise bakery, Bread Story.

Admittedly I haven't been that big a customer at Maxim's lately--all too often I've been waylaid by Saint Honore's cocktail buns or the $1.30 florentines from Emperor's Garden instead.

But I have fond childhood memories of Maxim's, when Mum or Dad might give in and indulge us in a fluffy eggy cupcake wrapped in a cone of wax paper. The distinctive boxes also elicited much excitement, arriving on our doorstep filled with a selection of cream cakes, courtesy of a visitor or guest, or hand picked with glee when cashing in those fantastic cake cards from Chinese weddings.

RIP Maxim's. A new Story begins.

Related GrabYourFork posts:
Bread Story, Broadway, Ultimo
8 comments - Add some comment love

posted by Anonymous on 3/05/2006 08:12:00 pm


  • At 3/05/2006 8:29 pm, Anonymous Anonymous said…

    holy mackeral batman! i loved that place! well, not so much the cakes, but the warm yummy cakey smells as you wait at the lights to cross. and how that wedding cake in the window would get yellower and yellower...

  • At 3/05/2006 9:46 pm, Blogger PiCkLeS said…

    Oh what?!?! i was there just recently! it was the only place open on a saturday morning before dance class!

    Sometimes we take things for granted a little.

  • At 3/06/2006 7:41 am, Blogger Reb said…

    Those cakes always look so architecturally perfect, but were always a let down on the taste. I could only ever taste sugar and I have a permanent dislike of 'mock' cream. But the savoury tooth kicked in with chicken or pork buns as a snack. Poor Maxims - hope Bread Story becomes such a well patronised Chinatown feature. They should name a commemorative bun for them.

  • At 3/06/2006 11:12 am, Blogger Julia said…

    I drove past there too last week and gasped when I saw the aqua paint that is Bread Story. I grew up with Maxim's and their egg tarts, always our favourite from all we'd tried. A sad passing.

  • At 3/06/2006 6:23 pm, Blogger FooDcrazEE said…

    hmm... i dont know why but i have never fancy the bread in Bread Story...its personal taste

  • At 3/07/2006 1:37 am, Blogger Culinary Hag said…

    Sniff sniff. Wasn't a fav place for cakes but like an old faithful friend it was always there if you needed it.
    Like many Sydney relics...that are just always there...it will be missed.

  • At 3/09/2006 5:36 pm, Anonymous Anonymous said…

    Oh No! Yeah I saw that too.... have many fond childhood memories of that store in the 80's.. it's a landmark.. where will I tell my mum to meet me now? Bread story!! I don't think so! :( RIP Maxim's.

  • At 3/18/2007 6:28 pm, Anonymous Anonymous said…

    to Dave, Wong Shing Kee has moved to a little shop in Anzac Parade, Kensington. I don't know the exact numbers, but it's opposite the Kingsford RSL. I agree with you, it's a nice place and their Gran'ma Beancurd (mapo tofu) is very yummy too.


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