#navbar-iframe { display: none; }

« Home | Thanh Binh, Cabramatta » | Movies in the Overflow » | Harris Farm Markets, Broadway » | Zilver, Haymarket Chinatown » | Behind the Scenes: Sydney Air Traffic Control » | Morgans, Darlinghurst » | Menu for Hope III: The Winners! » | bills, Woollahra » | Thainatown, Haymarket Sydney » | Winner: Best Food Blog - Restaurant Reviews »

Tuesday, January 30, 2007

Macro Wholefoods, Concord

Edit 11/12/07: Macro Wholefoods at Concord has now closed.

macro honey
Plain packaged Macro organic honeys

"To the lay person, this is a clean food place."

I'm at the media launch of the latest Macro Wholefoods store, this one in the cosy wholesome village of Concord.

Executive Chairman Pierce Cody is giving us a guided tour of the store. Wooden slats feature heavily in the fruit and vegetable section, shiny perspex cannisters hold the bulk nuts and dry goods, the pristine grocery aisles are filled with organic and fair trade products.

green and blacks chocolate
Green and Blacks Organic chocolate

This elegant shopping experience aims to appeal to the new customers investigating organics, not the converted, Cody explains. He shows us the brochure stands located throughout the store. These are provided to help educate consumers, as organic lifestyle choices begin to enter mainstream Australia for the first time.

natures soy
Pureharvest Nature's Soy milk

Organics is a huge growth industry. "The retail organics industry is currently valued at $400 million pa and is set to grow over 30% over the next twelve months," says Cody. In addition to the Concord store, Macro Wholefoods has NSW stores in Bondi Junction, Crows Nest and Hornsby. A stand-alone Macro Cafe is set to open on King Street in Newtown.

Soja soya milk
NaturGreen Soja soy milk

Within Macro Wholefoods retail lines, particular growth has been noticed in
* skincare, beauty and cosmetics (particularly non-petroleum products)
* baby products (babyfoods, nappies and lotions)
* detergents (phosphate-free so grey water doesn't kill gardens)
* organic petfoods
* gluten-free and coeliac alternatives.

dagoba organic chocolate
Dagoba organic chocolate

There are plenty of gourmet goodies to keep one occupied too. Using our complimentary shopping vouchers for the evening, my basket was soon filled with an organic whole chicken, an organic lamb leg, Pastabilities rocket and pesto sauce, Murray River pink sea salt flakes, a Tahitian vanilla bean, a sachet of ground sumac from Herbie's Spices, and a block of the irresistibly gorgeous French and creamy Lescure butter.

Lescure butter
Lescure butter $6.95

blue cheese
French La Roche blue cheese $13.75

Girgar butter
Danish Girgar butter $3.25

buffalo mozzarella
Italian buffalo mozzarella $8.95

Kabuli chickpeas, French green lentils and adzuki beans

wine chocolate
Merlot, pinot noir and shiraz chocolate

creme fraiche
Creme fraiche

French camembert $9.50

biodynamic milk
Biodynamic milk

Kipfler potatoes
Kipfler potatoes

herbies spices
Herbie's spices

And my lasting impression of the entire shopping experience--apart from the joyous divinity of sampling the French triple cream Brillat-Savarin, oozing its way into my heart in-spite of because of its fat content of 75%?

The complete lack of junkfood and gaudy advertising. No never-ending aisle of carbonated soft drinks, no salty crisps, no cartoon-endorsed snackfoods, nothing insidiously packaged to make you buy!buy!buy!

It was a shopping trip without guilty pointless impulses.

Deliciously refreshing.


Edit 17/12/07: Macro Wholefoods at Concord has now closed.
Macro Wholefoods MarketConcord (CLOSED)
43 Majors Bay Road, Concord Sydney
Tel: +61 (02) 9021 8511

Store trading hours
Monday - Saturday 8am-7pm
Sunday 8am-6pm

Cafe open 7 days 8am-5pm
14 comments - Add some comment love

posted by Helen (AugustusGloop) on 1/30/2007 09:25:00 pm


  • At 1/31/2007 7:17 am, Blogger MissK said…

    My first reaction is,Concord?
    Wow,good on them,hope it works out.
    At least there's something closer for us who are in the inner west.
    Don't let the shiraz chocolate fool you,it just tastes like ordinary chocolate.

  • At 1/31/2007 11:22 am, Blogger Kelly said…

    Helen - "media launch"? Sounds very exciting - you're on the A List now :-)

  • At 1/31/2007 1:20 pm, Anonymous Anonymous said…

    I will have to check them out next time in Sydney. Great Post :)

  • At 1/31/2007 2:46 pm, Blogger neil said…

    Why does it cost so much to be virtuous? There was one item that I can buy in my local shop a dollar less. I wonder about their pricing policy in these cutthroat days, they have some great products but will people go for them? Time will tell.

  • At 1/31/2007 11:51 pm, Blogger thekillereater said…

    its so expensive but!

  • At 2/01/2007 7:11 am, Anonymous Anonymous said…

    We have a WHolefoods in out town here in california, and I really enjoy the lack of junk food and overly commercial products. The stock people are firendly and now the products well to help you find just what you need. An expensive place though... and I enjoy the mother's who are taking their young children shopping it the store. Its building and showing young children quality food concepts from an early age.

  • At 2/01/2007 9:27 pm, Anonymous Anonymous said…

    No fair, my local macro isn't this well stocked!~

  • At 2/02/2007 3:18 pm, Blogger Kirsten said…

    Yay, Concord, just down the road. I've heard a lot about these stores and I'll def. make an effort to visit now that there's one a bit closer to home.
    Everything looks great, can't wait to sample. Although I can see my resolution about being more sensible (read: thrifty) in my food shopping choices flying out the window :-)

  • At 2/02/2007 4:39 pm, Blogger Helen (AugustusGloop) said…

    Hi MissK - Apparently they are very optimistic about the customer base in Concord. They were fanatically busy on their first day of trade as well.

    I've had the shiraz chocolate before. There was a nuance of red wine about it, but it wasn't particularly overpowering.

    Hi Kelly - Hardly A-list but hey I ain't complaining!

    Hi Amelita - I love shopping in a new city. Hope you do get a chance to check it out!

    Hi Neil - Things do cost more, but I think people are willing to pay that premium for the ecological and ethical benefits. Their produce wasn't too bad actually, and Pierce did say that they had worked out people were generally willing to pay 10-20% more for organics.

    Hi TheKillerEater - I've realised that most of my pics were the gourmet goodies imported from France. I got excited over them, and yes, these are the probably the most expensive things in the entire shop!

    Hi Sara - Thanks for your detailed comment. I agree on all counts. It was rather rattling to realise later what a contrast in shopping experience it was. Things are a bit more expensive but think of all that money you'll save on junkfood! :)

    Hi Ellie - I think the Crows Nest one is even better!

    Hi Kirsten - Everything in moderation :) I think it's a lot easier to save money by minimising all those impulse purchases and takeaway lunches. Guilty as charged!

  • At 2/03/2007 10:44 am, Blogger thanh7580 said…

    I've been away on holiday and haven't been able to read your blog for a while. I come back and boy is there a lot of posts. You have certainly eaten a lot over the Christmas holiday break :-).

    Congratulations on the winning the best restaurant review award for your blog. Keep up the good work.

  • At 2/05/2007 9:32 am, Blogger Liz + Louka said…

    I'm willing to pay quite a lot more for good, including organic, food, but Macro is often quite a lot dearer for the exact same item if you can find it in another health-food store, DJs food hall, or even Woolworths. That said, the shop is very appealing, and there's lots of stuff I haven't seen in other places.

  • At 2/05/2007 6:17 pm, Blogger Helen (AugustusGloop) said…

    Hi Thanh7580 - Thanks, and hope you had fun catching up. Yup there's always fooding going on around here :)

    Hi Liz & Louka - I've heard a few people mention that. Perhaps people are prepared to pay for the convenience...

  • At 12/11/2007 11:41 am, Blogger yay said…

    Hey, just letting you know that Macro at Concord closed a few weeks ago. Don't know why...

  • At 12/17/2007 11:23 pm, Blogger Helen (Grab Your Fork) said…

    Hi yay - omg you're right. I just checked their website and all evidence of it is gone! One presumes that it became economically unviable. Perhaps Concord wasn't quite as organic as they had hoped :(


Post a Comment

<< Home

      << Read Older Posts       |       >> Read Newer Posts