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Thursday, March 19, 2009

SWEETNESS The Patisserie store now open in Epping

SWEET Mallows

SWEETNESS The Patisserie opened its new retail store and kitchen in Epping today. Located just up the road from the station, it's a gorgeous site that reflects Gena's commitment to homemade sweets and baking made with heartfelt passion and love.

Whilst I haven't had a chance to see the final set-up, I did get a behind-the-scenes tour of the kitchen a few weeks ago, a totally new fit-out with brand spanking new ovens, gigantic commercial mixer (you should see the size of the whisks!), stainless steel benchtops, and a very organised pantry. The picture of excitement on Gena's face was palpable and infectious.

The store opening comes after Gena's phenomenal success at the 2009 Sydney Royal Fine Food Show Bread, Cake & Pie event. Out of nine entries submitted, SWEETNESS took home seven medals comprising:

  • One Gold medal for: Dark Chocolate Shortbread (gluten-free)
  • Three Silver medals for: Pecan Shortbread, Macadamia Shortbread (gluten-free), and Caramel Pecan Cheesecake
  • Three Bronze medals for: Cinnamon & Chocolate Crème Biscuits, Banana Streusel Muffins and Chocolate Cheesecake.
A particularly proud achievement was the Biscuit Class event, where out of 33 entries, SWEETNESS won the only Gold medal award for its gluten-free dark chocolate shortbread.

In recognition of its medal success, SWEETNESS will be showcased amongst 20 different medal-winning products in the Woolworth's Fresh Food Dome at the 2009 Sydney Royal Easter Show. Gena will be holding tasting sessions of her famous SWEET Mallows throughout the show.

The official SWEETNESS website is in the final stages of tweaking, but should be updated soon.

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SWEETNESS The Patisserie
38 Oxford Street, Epping, Sydney
Tel: +61 (02) 9869 3800

Open Monday to Friday 9am-5pm

SWEETNESS will continue to be present at its regular markets:

Eveleigh Farmers' Market, Darlington (every Saturday, 8am-1pm)
Good Living Growers at Pyrmont (1st Saturday of every month, 7am-11am)
Epping Twilight Markets (2nd Friday of every month, 5-9pm)
Castle Hill Farmers and Fine Food Market, Castle Hill Showground (2nd Saturday of every month, 8am-1pm)
Northside Produce Market, North Sydney (3rd Saturday of every month, 8am-12pm)
Rouse Hill Farmers and Fine Food Market, Rouse Hill Market Square (4th Saturday of every month, 8am-1pm)
10 comments - Add some comment love

posted by Helen (Grab Your Fork) on 3/19/2009 12:02:00 am


  • At 3/19/2009 12:49 am, Anonymous Anonymous said…

    Sweetness! Now I can pick up some goodies whenever I want, instead of the market days only. More options is always a good thing :)

  • At 3/19/2009 10:08 am, Anonymous Anonymous said…

    I'm not surprised the gf chocolate shortbread got a gold medal. It's the best! I love it so much. I was very disappointed there was none at Eveleigh when I visited on Saturday. Maybe it sold out.

  • At 3/19/2009 11:44 am, Blogger Emma said…

    What is the candy you have pictured? It looks dreamy!

  • At 3/19/2009 3:25 pm, Blogger Simon Leong said…

    these were yummy. tried some samples at their stall at Eveleigh Food Markets at Carriageworks.

    s :-)

  • At 3/19/2009 4:42 pm, Anonymous Anonymous said…

    When I read this headline my jaw literally dropped and stayed that way for ... a couple of minutes. We are woefully short on good food here in the Hills (except the monthly market) so this is GOOD news. Does she do bread? Please tell me she does bread, the best the Hills can do for bakeries is Bakers Delight, I kid you not. Don't even mention chinese restaurants, I just drive to Eastwood. And now I can drive to Eastwood and stop off at Epping on the way back for some sweetness ...

  • At 3/20/2009 3:04 am, Blogger Helen (Grab Your Fork) said…

    Hi Simon - Sweetness indeed! And Gena does work hard - so much baking plus so many markets and now a Mon-Fri shop as well!

    Hi Arwen - I know she's been super busy lately with the shop launch. Perhaps if you make some enquiries she can let you know when's the best time to visit!

    Hi Missy Em - The picture above is of Gena's famous naturally flavoured marshmallows. I forgot to include a caption but have now done so. Thanks for reminding me :)

    Hi Simon Food Favourites - So many of Gena's products are good. I really love how passionate she is about her product, and how each one is lovingly packaged by hand.

    Hi SydneyGal - Unfortunately she doesn't do bread - all her products are sweet, as her name implies :) An Eastwood lunch followed by dessert at SWEETNESS sounds like a great day!

  • At 3/20/2009 1:27 pm, Anonymous Anonymous said…

    Hi Helen, long time reader but first time I've commented on your blog...all the best for the radio interview! Just wanted to let all Sweetness fans know that there is now a facebook group dedicated to Gena's delights - called "I love SWEETNESS the Patisserie!". Photos of the official store launch will be posted up soon.
    SydneyGal - Gena doesn't do savoury breads but I went by the other day and tasted an exceptionally good banana bread!

  • At 3/21/2009 4:24 pm, Blogger Helen (Grab Your Fork) said…

    Hi Deelicious - Thanks for the reminder, and yes, the Facebook I Love SWEETNESS The Patisserie group can be found here. So sorry I couldn't make the official launch, so am looking foward to seeing the photos!

  • At 3/25/2009 9:28 am, Blogger Unknown said…

    Hi Helen, I visited yesterday, and made sure to let them know that I came because I saw it here first :) Bought some marshmallows and English Toffee - the toffee is sublime, like nothing I have ever had before. The mouthfeel is like powdered glass and fairy floss. Sounds awful, tastes awesome. Thanks so much for the recommendation!

  • At 3/26/2009 1:18 am, Blogger Helen (Grab Your Fork) said…

    Hi Lara - Oh I know exactly what you mean about the English toffee. It's incredible isn't it? And thanks for the mention too :)


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