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Sunday, November 20, 2005

Cupcakes on Pitt, Sydney

vanilla cupcake

The tailored suits stride along purposefully, starched white shirt, manicured nails, heels clip-clopping along the pavement with busy urgency. Until suddenly they stop, pause and back-track with reluctance and then growing excitement.

Hands pressed onto the glass. Fingers pointing. Squeals of discovery. Sighs of lust.

The Power of the Cupcake takes its hold.

Behold the girly cupcake. Small, cute and irresistably indulgent.

cupcakes window

The Sex and the City girls are credited with creating extreme cupcake frenzy when they filmed a scene in 2000 featuring Magnolia Bakery in New York. Apparently the queues, which were already significant, began to stretch around the block after the episode aired.

And just so we Sydneysiders don't feel left out, we have Cupcakes on Pitt - a temple of worship for any female passerby.

There is a window display of girly goodness, a spectrum of flavours and colours, each prettily decorated with an emphasis on pink.

Whether they represent a sentimental throwback to an idealised childhood, a self-indulgent treat for the girl who's "worth it", or just another temptation for the perpetual sweet tooth, the packaging is key.

lemon meringue cupcakes
Lemon meringue cupcakes

jaffa cupcakes
Jaffa cupcakes

vanilla cupcakes
Vanilla cupcakes

I'd always been a bit cynical about the cupcake craze, but after staring at the window, you suddenly find yourself analysing the flavours, imagining the taste sensation and making a mental checklist to narrow down the options, in pursuit of the perfect companion for the journey back to work.

A birthday girl can never have too much cake. And a foodblogger who is set for New York is obliged to research the local cupcake scene before her departure.

vanilla cupcake crumb

Despite the variety of flavours on offer, I choose the plain vanilla. It's the simplest one but it's also the prettiest =)

The cupcake is surprisingly light and fluffy, with a good crumb and a delicate sweetness. The buttercream icing is thick and sugary and spread on thick with a flattened swirl.

It's sweet. It's pretty. It's for men and women. But it helps if you do like pink.

cupcakes on pitt

Cupcakes on Pitt
Shop 2, 323 Pitt Street Sydney
Tel: +61 (02) 9264 4644

Monday - Friday 8 am to 6pm
Saturday 10am to 4pm

All cupcakes are $3.50 each, or $5.00 with a cup of coffee.
12 cupcakes (a dozen) or more: $39.00 then $3.25 each
50 or more: $150.00 then $3.00 each

A Bondi store is also open at:
112a O'Brien Street, Bondi Beach, Sydney
Tel: +61 (02) 9300 8306

Monday - Friday 11am to 4pm
Saturday 9am-4pm

Related GrabYourFork posts:
Cupcakes on Pitt, July 2007

25 comments - Add some comment love

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posted by Helen (AugustusGloop) on 11/20/2005 11:00:00 pm


25 Comments:

  • At 11/20/2005 11:05 pm, Blogger bowb said…

    i too have pressed my face up against that window! my head swivelled between the lemon meringue and the cherry ripe. in the end i got neither, and carried on to chinatown for happy chef wonton rice noodle soup. but one of these days...

     
  • At 11/21/2005 4:13 am, Blogger Robyn said…

    I want to try EVERY SINGLE ONE!

    ...uh, that's not excessive. Nuh. Uh.

    Wanna go cupcake hunting here? Hehehe.

     
  • At 11/21/2005 5:58 am, Anonymous Mama BoK said…

    I love cupcakes.. they are so pretty..!!

     
  • At 11/21/2005 7:09 am, Anonymous LisaSD said…

    Your lovely photos surely got my stomach rumbling. Cupcakes are big all over right now. There are several bakeries in LA that I'd love to get to, but doesn't a 120-mile trip seem excessive just to get cupcakes....?

     
  • At 11/21/2005 7:31 am, Blogger SlaveToShopping said…

    You cupcake shop decorates better than ours does. I'll put that on my Syndey list!

    We have a lovely Cupcake shop about 5 blocks from where we live. If we have people over for dinner, an evening walk to the cupcakes is always in order. Who doesn't love cucakes?

    Here's ours:
    http://www.cupcakesonline.com/

    Funny how the cursive script, pink and brown colors and logo are sort of similar.

     
  • At 11/21/2005 7:46 am, Blogger PiCkLeS said…

    I walked past this store every Saturday morning after dance class at 10am - i stand there watching them for ages! but they don't open till 11.

     
  • At 11/21/2005 9:34 am, Blogger deborah said…

    Yay! You have joined the cupcake brigade. My sister and I were impresse with the cake component... and really enjoyed the buttercream frosting, Mmmm The tiramisu is a must try also!

     
  • At 11/21/2005 10:04 am, Blogger Jess (fushmush) said…

    I am so there! They look delicious! Never underestimate the power of pink icing.

     
  • At 11/21/2005 11:02 am, Anonymous Helen said…

    mmmm they look so good and the vanilla one just looks so simply scrumpious

     
  • At 11/21/2005 11:16 am, Blogger Kirsten said…

    Oh wow, I know where I'm heading for lunch one day this week (you can have cupcakes for lunch right?)

    ...And happy birthday for the other day. So much happens on GYF I just can't keep up!!

     
  • At 11/21/2005 2:21 pm, Blogger Adrian said…

    My mates at work bagged me for eating a passionfruit cupcake..

     
  • At 11/21/2005 6:01 pm, Blogger Veruca Salt said…

    Yum! I was drooling so badly after reading your post, David had to rush to the shop to buy me one.

    He was instructed to get the chocolatiest oone there.

    He returned moments later with the Tiramisu one. Good choice.

     
  • At 11/21/2005 7:16 pm, Blogger Helen (AugustusGloop) said…

    Hi bowb - lol. That's some self-control!

    Hi Robyn - No that's highly commendable =)

    And yes! Of course!

    Hi Mama Bok - Yes, there's something irresistable about eating cute goodies.

    Hi lisasd - Distance is all relative. 120 miles is not as far as 240 miles, say. =)

    Hi slavetoshopping - They are remarkably similar but I suppose pink is mandatory and chocolate brown is, uh, very chocolatey! =)

    Hi pickles - It's eye candy that's for sure, and you probably have earnt one after all that dancing =)

    Hi saffron - I had to. For research purposes. Ack. Another helpless sugar victim.

    Hi fushmush - Never understimate the power of decorative icing! Or icing! Or just plain sugar!

    Hi Helen - Yep the vanilla one looked cutest. *sigh* Such a girl.

    Hi Kirsten - For sure. If you have the white chocolate one you get your fruit as well =)

    Hi Adrian - lol. But I bet they still secretly wanted one.

    Hi Veruca Salt - Hehe. Thank goodness for mobile workmates! Any tasting notes?

     
  • At 11/21/2005 7:33 pm, Anonymous Anonymous said…

    I've been there twice so far and each time they have run out of tiramisu,one of these days i will be successful.

    Looks like they have added more flavours since i was there,looks like a good excuse to go back soon,ok i need no excuse.

     
  • At 11/21/2005 7:34 pm, Anonymous MissK said…

    I've been there twice so far and each time they have run out of tiramisu,one of these days i will be successful.

    Looks like they have added more flavours since i was there,looks like a good excuse to go back soon,ok i need no excuse.

     
  • At 11/22/2005 10:26 pm, Blogger Reid said…

    Hi AG,

    Cupcakes...they'll be the death of me someday!

     
  • At 11/22/2005 11:09 pm, Blogger Helen (AugustusGloop) said…

    Hi MissK - Tiramisu seems to be the flavour of choice. I'll have to investigate personally! =)

    Hi Reid - I could think of much worse ways to go! lol

     
  • At 11/24/2005 2:45 pm, Anonymous Alexandra said…

    OMG!!
    I LOVE cupcakes!!!
    for my party i'm having 100 cupcakes... i'll have to get dad to show u the photos!
    Happy Birthday btw
    luv al

     
  • At 11/27/2005 2:16 pm, Blogger Helen (AugustusGloop) said…

    Hi Alexandra - Thanks, and yes, I'm looking forward to all the photos!

     
  • At 1/30/2006 8:08 pm, Anonymous Anonymous said…

    I have just finished my first cake from Cupcaks on Pitt. I had a Lemon Meringue. Oh my god! It was divine. I'll definitely be going back!

     
  • At 2/02/2006 6:59 pm, Blogger Helen (AugustusGloop) said…

    Hi Anonymous - Sounds great. I'll have to get back there and make my way through, um, all of them!

     
  • At 5/10/2006 2:25 pm, Blogger vespertini said…

    The friendly staff at Cupcakes on Pitt first secured my patronage by appealing to my vanity. The shop owner took a photo of my friend and I and blu-tacked it to the wall amongst photos of other regular customers shortly after they first opened for business.

    http://www.food.org.au/cupcakes-on-pitt-short-and-sweet/

     
  • At 5/13/2006 10:57 pm, Blogger Helen (AugustusGloop) said…

    Hi vespertini - Lucky you! It's amazing how many people you see pause with childlike longing outside their window. Me included!

     
  • At 8/14/2007 10:06 am, Anonymous Anonymous said…

    Are you allowed to take cakes on planes?? I want to take a whole boxful to my sister-in-law in Brisvegas this weekend. I have just come back from New York and made it my MISSION to seek out all of the cupcake shops (including Magnolia Bakery) and having tasted these, they are up there with the best of them! She was, needless to say, very jealous and she is pregnant - so I think this would be a nice treat!!

     
  • At 8/14/2007 5:49 pm, Blogger Helen (AugustusGloop) said…

    Hi Anon - I would think you should be able to take cupcakes on domestic flights. I do suggest you check with customs just in case :)

     

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